Leadership Promotions to Accelerate Business

RWA Automotive are delighted to announce promotions to its leadership team, strengthening its commercial, partnership, and product solutions capabilities as the company continues to scale and support customers across the automotive retail ecosystem.

These appointments recognise standout performance and reinforce RWA Automotive’s focus on customer outcomes, innovation, and data-driven growth.

Beth Isaacs Promoted to Director of Commercial and Partnerships

Beth Isaacs has been promoted to Director of Commercial and Partnerships following a period of strong commercial execution that helped drive 45% company growth over the last two years. In her expanded remit, Isaacs will also assume responsibility for Customer Success, ensuring customers are demonstrably more successful through proactive support and measurable outcomes.

• Customer Success: Supported by Liz Purcell and Martin Franks .
• Marketing: Continues to lead the marketing function, supported by Neil Doughty.
• Recognition: The Customer Success team was awarded Motor Trader Innovation of the Year – Data (November).

Laura Murphy Promoted to Director of Product Solutions

Laura Murphy has been promoted to Director of Product Solutions. Well known to RWA Automotive’s PriceSmart and OEM customers, Murphy will now assume overall responsibility for key product solution areas, including IgniteSales & IgniteRetention and IgniteAftersales.

• IgniteSales & IgniteRetention: Supported by Nicole Kelly.
• Ignite Aftersales: Supported by Garry Keane.
• Industry recognition: Winner of the Innovation and Technology Award at the Women in Automotive Industry Awards (December) and shortlisted in the Supplier Customer Success Champion category at the Automotive Management (AM) Awards this year.

“Beth and Laura have consistently raised the bar for commercial performance, product leadership, and customer impact,” said John Hogan, Co-Founder & CEO at RWA Automotive. “With the business in very good hands operationally, I’ll be spending more time working directly with customers to apply AI to their own data for measurable business benefit."