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What Makes RWA Automotive Different?

We are the automotive industry's leading business intelligence provider. We go beyond numbers and reports to deliver the highest level of industry intelligence for our customers.

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Powering a vast range of dealer groups with industry-leading automotive business intelligence…

4,000 customer success sessions per year
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Customer Success

Our north star

Our mission is to make our customers more successful. We are proud of our role in helping our customers achieve their KPIs, and spend over 4,000 hours a year across customer calls, visits and workshops to deliver the higest levels of customer success. Our expertise in data analytics, paired with our customers' first hand experience delivers consistent results. We have successfully identified millions of pounds of potential profit sitting in our customers' data, creating first-rate data visualizations to enable them to track momentum and achieve new growth.

5 + years
RWA Automotive Retail - Why Choose RWA Automotive?

Product Maturity 

A honed product

Our solutions have been honed over many years, ensuring they offer the best intelligence for our customers. We regularly enhance and create additional modules, and host regular meetings with customer groups to showcase new innovations, ensuring that our development is in line with the challenges our customers are facing across the industry. Our team is a blend of data analysts, and business professionals from automotive backgrounds, ensuring we have the perfect blend of expertise. 

450 rooftops benchmarked each week
benchmarking

Benchmarking 

Learn from the competition

RWA Automotive benchmark customers across key categories like new and used car sales, orders, hours sold, and parts sales. This enables customers to react swiftly, identify underperformance early, and implement timely improvements. The benchmarking initiative fosters a competitive yet collaborative environment, allowing dealerships to visualise what high performance looks among their peers and strive toward it. By comparing data exclusively among RWA Automotive customers, the report ensures relevance, enhancing decision-making and operational confidence. Ultimately, the weekly flash report bridges the gap between data overload and actionable insight, empowering dealerships to stay agile in a complex, target-driven industry.

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Dealer Councils

Always Innovating For Our Customers

Driven by innovation and customer insight, we’re committed to delivering cutting-edge business intelligence to the automotive industry. Our Dealer Councils play a vital role in shaping our solutions—providing direct feedback on upcoming rollouts across new sales, used sales, and aftersales. By sharing early concepts for reports and dashboards, our Product Leads ensure every solution is built to meet real-world dealership needs.

Why Choose RWA Automotive?

Choosing a Business Intelligence provider is a great decision, but it can be hard to choose the right one. Making our customers more successful is our top priority. RWA Customers are among the best across the UK in terms of performance and profits. Explore our case-studies for real life stories of success.

31%

Peoples Ford

Increase on Aftersales Profits YOY

36%

John Clark Motor Group

Growth in non-insured service plans

9%

Peoples Ford

Increase in productivity

17%

Howards Motor Group

Increase in VHC Check rate

"RWA Automotive consistently bring innovation & commercial thinking to our very regular collaborations."

"RWA Automotive have been a brilliant partner to us for several years. From the great early successes that we achieved with their help on aftersales, our whole group now runs on RWA providing the one version of the truth across sales & aftersales. They work really hard on making information actionable at every level so that our teams are on point every day across all of their KPI’s."

Chris Clark. CEO at John Clark Motor Group

"We have seen significant benefits with increased margin on used cars and stock turn."

"We have been very impressed with the level of insight RWA Automotive can bring and how they can integrate all our data at a snapshot for both sales and aftersales to further drive our business forward."

Sheraz Rashid, Operations Director at Steven Eagell Group

"RWA Automotive’s support and customer service is superb. They have enabled us to stay ahead of the curve and increase profitability."

"We have been working with RWA Automotive for several years, and their solution offering is second to none. They provide live, crucial data that makes our daily operational decision-making productive and profitable. This allows us to be proactive rather than reacting to outdated information.

The introduction of their new BuySmart module has also streamlined our purchasing methodology, allowing us to buy stock that is specific to our needs. This gives us a great confidence when sourcing stock."

Peter Wilcox, Used Car Brand Director at Glyn Hopkin

RWA Automotive’s support and customer service is superb. They have enabled us to stay ahead of the curve and increase profitability.

We have been working with RWA Automotive for several years, and their solution offering is second to none. They provide live, crucial data that makes our daily operational decision-making productive and profitable. This allows us to be proactive rather than reacting to outdated information.

Peter Wilcox, Used Car Brand Director at Glyn Hopkin

"We are transacting our used cars 1-1.5% better vs the market price."

"Our stock turn and overage stock position has greatly improved, too. The rollout was flawless and all members of their team we have come into contact with have been diligent, polite, and efficient."

Craig Petty, Sales Director at Hatfields

Frequently asked questions

What is RWA Automotive?

RWA Automotive is a business intelligence provider for the automotive retail market. Comprised of three core solutions, it brings together the key automotive departments: new sales, used sales, and aftersales. This enables users to quickly view operations across their entire motor group without the need for manual work.

Will RWA Automotive help my motor group grow?

RWA Automotive's solutions are purpose designed and built to fuel your business growth efficiently. We offer a seamless onboarding journey to ensure our solutions are fully understood by your business and are adapted towards your KPIs. All solutions are user-friendly and integrate with the majority of systems in use throughout the automotive industry. Our advanced analytics support the growth of automotive businesses.

Does RWA Automotive deliver good return on investment?

Yes. We can say and prove from various customer success stories that the use of our solutions will deliver return on investment for your automotive company. Please view our case study page to read specific examples which illustrate the ROI seen by others.

Does RWA Automotive integrate with industry applications and systems?

Yes. RWA Automotive integrates with the majority of industry applications and systems. You can explore our Partners & Integrations page for more information.  If you would like more information on particular ones, please contact us as sometimes, additional ones can be added.

How long does it take to get RWA Automotive up and running?

We offer a fully supported on-boarding process for our customers. Time is spent to ensure the data is validated at every step, ensuring customers trust what they see. Our customer success team continue to meet customers regularly from then on, ensuring the solutions are being used to best effect within the business and that we are aligning to the customer's individual KPIs. Key reports are shipped direct to customers inbox each day, and portal logins are supplied so customers can dive keeper into their own data at any point.

Some of our solutions take slightly longer than others to set up, depending on the complexity of the data sets involved but our Customer Success team will send you an on-boarding plan so you know what to expect.

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