With IgniteAftersales, you harness automotive business intelligence that transforms your workshop data into profit. From labour hours to stock flow, every penny and process is presented with clarity and accounted for, helping you to lead your team with confident efficiency, spot opportunities faster, and protect your bottom line.
Your dealership analytics should work for you, not overwhelm you. IgniteAftersales helps maximise efficiency, retain customers, and increase profitability, equipping car dealers with accurate and consistent data in real time.
Benchmark technician efficiency, flag learning opportunities, and empower your Aftersales Managers with dealership data they can use every single day. With shared visibility and performance tracking, everyone stays accountable and aligned to your goals.
Pinpoint inefficiencies in labour, parts, and stock to drive smarter decisions, bigger returns, and protect profitability.
Improve overall service retention through data-driven strategies that put your target market at the core of its operation.
Motivate staff with clear performance metrics and ensure accountability across your dealership group.
IgniteAftersales showcases multiple data sources in easily digestible and actionable reports. Whether you are managing multiple brands, locations or even multiple DMS environments, this solution will combine your data streams and deliver exactly what you need to see.
Boost trade parts revenue with targeted strategies and eliminate dead stock through proactive inventory management.
Cut the admin and get the right data right when you need it - no more chasing spreadsheets or reports!
We’re proud to partner with some of the UK’s most successful automotive dealerships.
Managing Aftersales is a constant balancing act - with people, parts, labour, and profit all pulling in different directions. With our automotive business intelligence platform, IgniteAftersales, you can bring everything into focus: a new level of oversight and insight that drives precision, productivity, and profitability.
From one intuitive dashboard, you can track technician performance, optimise workshop capacity, and monitor stock movement in real time.
With real-time data at your fingertips, you can act quickly, make confident, data-driven decisions, and deliver meaningful improvements without wasting valuable time on manual reporting. But it’s more than just making the numbers accessible; it’s about knowing exactly how to use them.
Through daily branch-level insights, IgniteAftersales transforms thousands of data points into a single, clear picture. Whether it’s workshop efficiency, VHC performance, or labour utilisation, we give you the clarity and confidence to act on the metrics that truly matter.
No more inconsistent reports or missing data! With IgniteAftersales, you can harness historical trends to accurately forecast workshop demand, technician capacity, and parts requirements. This level of control and predictive insight makes setting smarter KPIs effortless, aligning team objectives with long-term business growth through data-backed performance targets.
From day one, IgniteAftersales helps you uncover emerging revenue streams and pinpoint investment opportunities across your operation. Gain instant visibility into service retention levels, establish new KPIs, and watch profitability rise with confidence.
Having the data is only part of the equation. IgniteAftersales delivers actionable reports that empower your team to focus on the areas of your business that drive measurable results and lasting impact.
Beyond the platform, our dedicated Customer Success Team partners with you to embed powerful data-driven processes into your daily workflows, helping data become a fundamental part of your culture and the way you operate.
See how dealer groups are using IgniteAftersales to boost performance.
Become Data Driven
Your team’s time is your most valuable asset. With IgniteAftersales by your side, turning data into assured, impactful action becomes effortless. Our automotive business intelligence solution ensures every minute is focused on the areas that deliver the greatest growth and profitability - so your time is always well spent.
RWA Automotive benchmarks customers across key categories like new and used car sales, orders, hours sold, and parts sales. This helps our customers to react swiftly, identify underperformance early, and implement timely improvements.
Live dashboards give you instant access to the metrics that matter: from labour sales and technician performance to parts usage and workshop loading. See what’s happening, act faster, and make decisions that drive lasting impact.
Identify hidden revenue across VHC, trade parts, and workshop recovery. IgniteAftersales helps you maximise every earning opportunity while keeping a tight grip on stock movement, lost hours, and operational cost.
Howards Motor Group see £266k in annualised margin opportunity
"RWA Automotive have been a brilliant partner to us for several years. From the great early successes that we achieved with their help on aftersales, our whole group now runs on RWA providing the one version of the truth across sales & aftersales. They work really hard on making information actionable at every level so that our teams are on point every day across all of their KPI’s."
"Their team are so engaged with ours and are motivated in helping us meet our KPIs and improve processes.”
"Their flexible approach and the commitment of our teams has ensured we can embed smarter reporting into our day-to-day operation"
"It has become part of what we do and how we do it. From Head of Business to Service Advisor, it is providing data that is driving performance."
Yes, all of our automotive business intelligence solutions are designed to work seamlessly with dealership management systems, ensuring that pricing decisions are based on the most up-to-date inventory and sales data. Data integrations include Pinewood and Keyloop. If you are managing a business with multiple DMS solutions, we cater to this too! Please contact us for more information.
IgniteAftersales is ideal for automotive dealerships managing multiple service deparments.
IgniteAftersales offers an extensive range of dashboards and reports for aftersales departments. These include labour efficiency, parts margins, stock turnover, technician performance and departmental comparisons. Reports can be segmented by site, department or technician. If you require additional reports, our Customer Success team can supporting you.
Yes. By integrating key data into dashboards and focused reports, IgniteAftersales helps dealerships track and drive service efficiency and utilisation rates. With a range of core aftersales metrics being tracked and shipped to staff in easily digestible formats, service departments are able to deliver action where it's needed on a daily basis.
IngiteAftersales BI can be set up and fully functional in four to six weeks
Yes. Our online opportunity calculator enables you to input your dealership data to model improvements. The calculator result is subject to your business achieving the metrics stated but offers a view of the potential possible if you can move the needle on core metrics.
Yes! Throughout the implementation phase we will host a series of workshops with relevant project stakeholders. The solution works best when aligned with your business goals and the workshops are designed to ensure these are met. During go live we host workshops with all end users to ensure everyone is comfortable with the reports and dashboards. Post project implementation, we will have regular catch ups with your team to ensure they’re using the solution to the best standard.
Yes! Our product team can be contacted at all times for support and assistance as required. The relationship we build with our customers is very important to us and we pride ourselves on delivering top class support to you as your BI needs change or evolve over time. This is included in the cost of subscription, no additional charge!
Explore our case-study page for more real life accounts of using IgniteAftersales.
The product is continually improved and upgraded as part of our ongoing product development cycle, ensuring customers always have the most up to date analytics as needed in the marketplace.
Your data is secured with us. The cloud-based application, and our company is ISO 27001 certified which is the highest certification available. Audits are conducted twice a year by the certification authority. This gives you the assurance that your sensitive data is safe with us.
There is a fixed amount of login accounts (viewing users) delivered depending on the size of your company. As many people you like can get reports delivered to them by email.
No, IgniteAftersales is a cloud-based solution that can be accessed through a web browser, eliminating the need for additional hardware or software installations.
There is a fixed amount of login accounts (viewing users) delivered depending on the size of your company. As many people you like can get reports delivered to them by email.
Yes. You can set departmental, technical or location KPIs within your dashboards and reports. Our Customer Success team will work with you to measure and map your way to success.
Yes. Permissions can be tailored so site managers only access their own data, while head office can view across all departments and locations. Our Customer Success team will set up access to your preferences.
Unfortunately no, our product is catered towards groups of 4 sites or more at this time.
IgniteAftersales provides predictive insights into service demand, technician utilisation, and parts requirements. This can help optimise resources, reduce idle time, and improve profitability across the workshop.
From technician efficiency and hours sold to first-time fix rates and customer retention, Ignite Aftersales gives directors the tools to monitor and set meaningful KPIs aligned with both departmental and organisational growth.
The solution leverages historical data to forecast future service demand, workshop loading, and parts requirements, empowering you to make strategic workforce and investment decisions with total confidence.
While results vary, you will typically see improvements in technician utilisation, higher hours sold, better parts alignment, and stronger customer retention - all contributing to significant ROI within a matter of months.
Unlike static reports, Ignite Aftersales delivers actionable insights, predictive analytics, and real-time dashboards, enabling directors to make immediate, informed decisions rather than relying on backward-looking data.
By identifying common service bottlenecks, missed opportunities, and retention challenges, the platform enables users to take proactive action, ensuring customers receive faster, more consistent, and higher-quality service.
Turn your data into profits
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