IgniteRetention
Reveal your true return-to-buy retention.
IgniteRetention is an automotive business intelligence module that turns your DMS vehicle sales data into a clear, group-wide view of customer loyalty.
IgniteRetention is an automotive business intelligence module that turns your DMS vehicle sales data into a clear, group-wide view of customer loyalty.
With IgniteRetention, you can use your data to deliver car dealership analytics that show true ReturnToBuy behaviour across your entire group – providing you with a credible baseline and the confidence to build retention processes that move your profit margin forward.
Finance renewals only tell part of the story; IgniteRetention focuses on whether customers genuinely come back to buy again, so you can manage what matters and stop underestimating churn.
Customers don’t always leave; they often move. See when loyalty shifts between rooftops, identify where relationships are breaking down, and protect lifetime value across your network.
From month-by-month trends to new-to-used switching and time-to-change patterns, IgniteRetention shows what’s driving retention outcomes. This means you can target the right sites and build processes that improve profit with minimal offset cost.
Powering a vast range of dealer groups with industry-leading automotive business intelligence…
IgniteRetention analyses a minimum of five years of sales history and produces an accurate, groupwide view of customer loyalty, not an estimate based on finance renewals. You’ll see retention rates for new and used vehicles, branch-by-branch performance, and month-by-month movement, enabling sharper decisions and more effective planning using automotive data analytics that reflect real buying behaviour.
Retention improvement comes from focusing on your biggest opportunities and directing attention where it will create meaningful margin. IgniteRetention highlights high-potential branches, reveals cross-branch customer movement, and maps true time-to-change patterns so you can plan proactive retention activity and strengthen repeat purchase performance across the group.
Use the calculator to see how even a modest uplift can unlock significant profits while helping build repeatable, retention-focused processes.
Terms & Conditions: The results provided by our calculator are for illustrative purposes only. For tailored insights, feel free to contact us directly.
See how even a modest uplift in retention can generate tens of thousands of pounds in additional profit.
Enter your details to receive an email copy of your results and also find out how many additional cars you could sell.
Interested?
Our data experts are analysing used car data every day. Get the benefit of their expertise, set goals together and watch your profits soar.
Running multiple dealerships? Set individual pricing strategies and see them all clearly in one place. Cut back on admin and increase profits instead.
No more switching to and from different sheets. Our drillable reports will show you everything you want to see on one screen.
"RWA’s Customer Retention Analysis has given us real clarity on true customer behaviour and customer lifetime value, and therefore we can be more directional with our marketing spend, focusing on the customers most likely to purchase and at the right time. Our retention performance was already strong; the data has highlighted further opportunities for growth and increased financial return, which is invaluable."
Unlock £100k per branch by measuring true return-to-buy retention
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