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Trusted by leading brands and industry figures, RWA Automotive’s methodology seamlessly blends the fresh perspectives of passionate analysts with the seasoned knowledge of industry experts to unlock data-driven insights that tackle real-world challenges.
RWA Automotive, part of Real World Analytics, was developed by our COO Neil Murphy and our team in 2020 to provide a data solution to automotive businesses across Ireland and the UK. During the digital surge of the pandemic, we began to witness the impact of our solution offering and the level at which it was resonating with the wider automotive sector. Today, RWA Automotive business intelligence solutions analyse more rooftops in the UK than any other automotive BI company, continuing to empower dealerships to navigate their data-driven world with confidence, optimise their performance across the board and strive for continued customer success.
The RWA Automotive team represents the best of the best. Built from a careful selection of analytical trailblazers and industry pioneers, our tight-knit team strives to provide the transparency and clarity needed to produce sustainable success in one of the world's most challenging and unpredictable sectors - automotive.
Explore open opportunities on our careers page.
Trusted by leading brands and backed by industry accolades, RWA’s methodology seamlessly blends the fresh perspectives of our analytics with the expertise of industry veterans to unlock data-driven insights that tackle real-world challenges.
But success isn’t just about data, it’s about people. We empower our team to take ownership, providing mentorship and guidance as they carve their paths to professional fulfilment. This method fosters a culture of growth and low turnover, which means we can apply a consistent, innovative and collaborative approach to our clients’ bespoke business intelligence needs.
John Clark Motor Group increased their bottom line by £1.5m
Powering a vast range of dealer groups with industry-leading business intelligence…
Unlock hidden opportunities across your entire dealer group
Boost your profits up to £300 per car on average.
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John Hogan
CEO & Co-Founder
John is our CEO. He loves helping customers become more successful through the use of their own data. In his downtime, he likes a quiet life but it never ends up that way!
Conall Lavery
Commercial Director & Co-Founder
Conall is a co-founder of Real World Analytics and is now Commercial Director. He loves getting out and meeting our customers. Weekend pursuits involve torturing himself with golf and baking a sourdough loaf or two!
Neil Murphy
COO
Neil Murphy is our COO. His favourite part of his role is working with customers and navigating complex data structures. Outside of work, he's an avid golfer and motorbike lover.
Paul Counter
Head of Sales
Paul is our Head of Sales and says not everyone is excited by data, but everyone can benefit from it. The favourite part of his job is helping the people we talk to have that “lightbulb moment”.
Beth Isaacs
Commercial Manager
Beth is our Commercial Manager. Her favourite thing about work is working with an enthusiastic and goal-driven team. Outside of work, the sun, sea and sangria are the way to her heart.
Karen Dunne CDir
CFO
Karen is a chartered accountant and has more than 25 years’ experience working across many industry sectors including IT. Digital transformation , efficiencies and growth are key drivers of her role. In her spare time, she likes yoga, music and travel.
Jonathan Devitt
Chief Technology Officer
Jonathan is our Chief Technology Officer. His favourite part of his job is solving complex data problems and identifying ways to improve workflows. He loves riding his motorbike and building lego in his spare time.
Annette Lawlor
Head of Delivery
Annette is Head Of Delivery at RWA Automotive. Her favourite part of the job is collaborating with customers. Outside of work, you'll find Annette doing a trail run or snuggling up with a crossword.
Nicole Kelly
Product Manager - IgniteSales
Nicole is a Product Lead. She loves building relationships with our customers and collaborating with our team. When not at work, she loves the great outdoors and is a committed Scout Leader.
Laura Murphy
Product Manager - PriceSmart
Laura is a Product lead. Working with customers to ensure they're getting the most out of our solution is her favourite part of work. Laura is an avid reader, loves jigsaw puzzles and enjoys baking cinnamon rolls in her free time.
Garry Keane
Product Manager
Garry is a Product Manager. Meeting customers is his favourite part of the job. Otherwise, he loves listening to music and going to the cinema. His favourite film is Once Upon A Time In America.
Sinead Farrell
Marketing Manager
Sinead is our Marketing Manager. Her favourite aspect of her job is developing email content for customers. Outside of work, Sinead is a yoga teacher and keen baker. Her favourite cake to make is Burnt Honey & Pecan.
Barbara Lavery
Head of People & Culture
Barbara is our Head of People and Culture. She is very interested in human behaviour and enjoys applying the science of organisational psychology at work to enhance employee wellbeing. Outside of work she loves spending time with her family and playing golf with friends.
Martin Franks
Customer Success Manager
Martin is a Customer Success Manager with over 50 years experience in the Motor Industry, with experience in parts, aftersales, software and dealer management consultancy to name a few! His interests outside work include history and music festivals - he has attended every Reading Festival since he was 16!
Gavin Keane
Data Analyst
Gavin is a data analyst. His favourite aspect of the job is visualising actionable and meaningful data for the aftersales department of automotive dealers. Outside of work Gavin enjoys playing sports - mainly football and golf. He also likes to travel and explore new places!