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IgniteSales

Rising costs are squeezing profits. Be ahead of the game.

Maximising vehicle margins is a necessity. IgniteSales will help you push your sales performance, focusing on critical daily opportunities to drive volume and GPU.

RWA Automotive Retail - IgniteSales

IgniteSales shines a focus on daily opportunities showing you where you can make a difference right now.

With margins so tight, you can’t afford to wait until month-end to see how you’re doing. You need to be equipped with data that can improve your bottom line in real time.

Dashboards and DOCs

Predict your daily and monthly performance against budgets - no more surprises, just actionable business intelligence

One version of the truth

Bringing together Showroom and DMS data to offer a complete overview of performance.

Sales league tables

Track individual performance across metrics like enquiries, conversions, discounts, upsells, and GPUs.

Full profit analysis

Gain in-depth insights into F&I product and personnel performance.

Listen to the market

Increase volume and margins on used cars by sourcing vehicles with proven market demand.

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Powering a vast range of dealer groups with industry-leading automotive business intelligence…

1 Login
RWA Automotive Retail - IgniteSales

One simple login

See everything you need in one place

IgniteSales will remove manual administrative tasks from your team. Empower your team with tasks that boost their performance, instead of wasting time in spreadsheets. Say hello to automated reporting.

2 Extra units sold per month
RWA Automotive Retail - IgniteSales

Increase in sales productivity

Set performance-based targets

It’s time to increase your performance. Customers using our stock optimisation tool regularly sell an average of 2 extra units per month.

15% Increase in finance pen rates
£150 Reduction in stocking costs per vehicle
260 Rooftops using IgniteSales
0 Minutes spent on manual reporting

Take control of your data

Interested? Let's Talk.

RWA Automotive Retail - IgniteSales

Ditch the guesswork.

Data to empower you.

IgniteSales removes the guesswork from your decision making. You will be equipped with accurate, consistent data in real time. This will enable you to stay ahead, make appropriate changes when needed and succeed in achieving your business’ goals.

RWA Automotive Retail - IgniteSales
Supporting your success

We tailor each setup and training session to your unique needs, ensuring every team member - from head office to your smallest branch - is up to speed.

Profitable recommendations

Earn an additional £100 per vehicle through consistent upsells and increase used car profitability by £2,000 per branch per month by implementing supply recommendations.

Data on demand

Receive daily reports whenever you need them - ready for immediate action by your teams.

Download our IgniteSales flyer

Learn more about IgniteSales.

RWA Automotive Retail - IgniteSales

"We have seen significant benefits with increased margin on used cars and stock turn."

"We have been very impressed with the level of insight RWA Automotive can bring and how they can integrate all our data at a snapshot for both sales and aftersales to further drive our business forward."

Sheraz Rashid, Operations Director at Steven Eagell Group

Frequently Asked Questions

What is IgniteSales?

IgniteSales is a sales performance platform designed for automotive retailers. It integrates showroom and dealer management system (DMS) data to provide real-time insights, helping dealerships improve sales productivity, optimise stock, and maximise profitability.

Who is IgniteSales for?

This platform is built for automotive retailers, including franchised dealerships, sales teams, and management looking to enhance decision-making through data-driven insights.

How does IgniteSales improve dealership performance?

By integrating key data into a single dashboard, IgniteSales helps dealerships track sales performance, optimise inventory based on market demand, increase finance penetration, and reduce stocking costs.

What features does IgniteSales offer?

The platform provides sales dashboards and daily operating controls to help predict performance against targets. It includes sales league tables to track individual performance, profitability insights to analyse finance and insurance sales, market demand analytics to optimise used car sourcing, and automated reporting to eliminate time-consuming manual reports.

Can IgniteSales improve finance penetration rates?

Yes, dealerships using IgniteSales have reported an average increase of 15% in finance penetration rates by leveraging data-driven selling techniques.

How does IgniteSales reduce stocking costs?

By aligning inventory with actual market demand and improving stock turnover efficiency, dealerships can reduce stocking costs by approximately £150 per vehicle.

Do we need additional software or hardware to use IgniteSales?

No, IgniteSales is a cloud-based solution that can be accessed through a web browser, eliminating the need for additional hardware or software installations.

What kind of support is available?

IgniteSales provides ongoing customer support, including technical assistance, training refreshers, and dedicated account management to help dealerships get the most out of the platform.

Does RWA Automotive provide IgniteSales training for our team?

Yes, IgniteSales offers tailored training sessions to ensure that all team members, from head office to branch-level staff, are proficient in using the platform effectively.

Is IgniteSales easy to integrate with existing systems?

IgniteSales is designed to integrate seamlessly with most showroom and DMS platforms, ensuring a smooth transition without disrupting daily operations.

Will you support us after the project is finished?

Yes! Our product team can be contacted at all times for support and assistance as required. The relationship we build with our customers is very important to us and we pride ourselves on delivering top class support to you as your BI needs change or evolve over time. This is included in the cost of subscription, no additional charge!

What about improvements and upgrades?

The product is continually improved and upgraded as part of our ongoing product development cycle, ensuring customers always have the most up to date analytics as needed in the marketplace.

Can we customise our Vehicle Add On Products depending on what we sell?

Yes, once the product is sold on the vehicle, we can customise your reports with the products you sell, if they change, we can update and remove products as needed.

Can we exclude specific Sale types by default from our reports for example Trade?

Of course, we can default your reports to exclude sale types as needed.

Can we recategorize our used stock?

Yes, if the standard categorization doesn't meet your needs, we'll discuss alternatives during implementation to find the best fit.

Can our targets be done by sales type?

Yes, we can show your targets by dealership, sales type, new and used as standard.

Is my data safe?

Your data is secured with us. The cloud-based application, and our company is ISO 27001 certified which is the highest certification available. Audits are conducted twice a year by the certification authority. This gives you the assurance that your sensitive data is safe with us.

How many people can have access to my reports?

There is a fixed amount of login accounts (viewing users) delivered depending on the size of your company. As many people you like can get reports delivered to them by email.

We are an independent dealership. Can we avail of IgniteSales?

Unfortunately no, our product is catered towards groups of 4 sites or more at this time.

Get ahead of the game

UK 0808 1890 617

Interested? Let’s talk.

One of our team will give you a call back ASAP for a no-obligation chat.

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